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Quantitative Methods Case Study
Case Title:
“Melting Delicacies” Ice Cream Parlour Chain
Publication Month and Year : July 2009
Authors: Sushama Marathe
Industry: Not Applicable
Region: India
Case Code: QM0013
Teaching Note: Available
Structured Assignment: Not Available
OR
Abstract:
The case study revolves around an young entrepreneur, Maria Fernandez, who had taken a franchise for a retail ice-cream chain “Melting delicacies”. The popularity of this chain of outlets had grown tremendously over the past one year because of its varieties of flavoured ice-creams at reasonable price. However, there was an increase of competition as many new chains entered the market. At this point, Maria felt that knowing answers to certain ground realities on trends, patterns, associations of the product and the consumers was essential for right decisions on inventory planning, etc.
Pedagogical Objectives:
- To understand Chi square test of goodness of fit
- To discuss Chi Square test of independence of attributes (Chi square test for association) with notional understanding of why correlation cannot be used in these situations.
Keywords : Quantitative Methods; Decision Science; Analysis; Chi Squre Test; Statistics; Decision Dilemma; Goodness for Fit; MBA Course Case Mapping; Business Statistics; Quantitative Methods; Course Case Mapping
